Job Vacancy at MTN Nigeria: Recruits Customer Lifecycle Management (CLM) Campaign Manager

MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year.

Job Title: Customer Lifecycle Management(CLM) Campaign Manager

Department: Marketing and Strategy

Location: Lagos

Job Description:

• Develop campaign ideas and grids with input from the segment specialists


• Develop and manage the CLM campaign roadmap


• Monitor execution progress of CLM campaign and liaise with Product Specialist CLM to ensure execution


• Maintain track of results, conduct regular quality checks of the ROI calculations, and coordinate regular


• management reporting of CLM Progress


• Collaborate with analysts to develop ideas for new segment analysis to drive potential future campaigns


• Develop a strategy to embed the CLM culture across MTNN


• Contribute to sharing the CLM experience across MTN OPCOs as required


• Support the Engine Rooms in executing regional campaigns


• Advise the business on the customer lifecycle, present and share analysis, results, and provide strategic


• recommendations.


• Supervise primary data interpretation, reporting, and presentation on customer trends and market


• analysis, to ensure effective deployment of analysis and insight to support business and strategic programs.


• Coordinate weekly CLM meetings:Campaign idea generation meeting with Segmentation Analysts and Segment Managers


• Cross functional CLM meeting

Job Conditions: Normal working conditions Drivers license Regional Travel

Reporting To: GM, Business Intelligence

Required Skills:

• Bachelor’s degree in business/information systems management or related field, and appropriate relevant


• Telecom Industry experience preferred.


• At least 8 years work experience comprising:


• Minimum of 3 years working and influencing cross functional teams


• Strong talent for developing conclusions and recommendations from complex set of data


• Project Management experience


• High degree of expertise in customer data management in SPSS or SAS – experience with SQL


• programming is an added advantage


• Experience in marketing analytics or market research is an added advantage


• Experience and fluency in Customer Lifetime Value modeling, multivariate statistical analysis

(Regression, Decision Trees, Cluster Analysis) and RFM modeling (Recency,   Frequency, Monetary value analysis) is added an advantage

Employment Status: Permanent

Qualification: Bachelor’s degree in business/information systems management or related field, and appropriate relevant professional experience required. Masters of Business Administration highly desirable. Telecom Industry experience preferred.

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