Everyone who joins Mouka becomes part of the Rainbow and is guaranteed a salary that matches their ability and responsibilities, and given every opportunity to increase it through training and development.
Benefits include:
• a standard working week of 40 hours
• pay enhancements to reward out of hours, shift and overtime working
• holiday entitlement of 5 weeks a year, plus ten general and public holidays.
• better career and pay progression based on the application of knowledge and skills
• annual personal development reviews to support career aspirations.
• Recognition award for rainbows that stand out.
Job Title: Product Brand Manager
Location: Head Office, Ikeja
Directly Reports To: Head of Commercial
Division / Department: Commercial/Marketing
External: Marketing Agencies/ Consultants, Suppliers, Media, Regulatory and Government Agencies.
Job Summary
- Job holder will be expected to manage assigned products/brand to achieve market share objectives.
- In collaboration with the Head of Commercial, develop and implement marketing plan, strategies and programs for the assigned product/brand.
- The incumbent will support the development of communication materials in partnership with relevant agencies.
- The role includes increasing the profitability of existing and new products through appropriate pricing and marketing activities to achieve sales objectives for product category
Responsibilities
- Strategic
- Establish an excellent understanding of the market potentials, opportunities and competitive activities by maintaining a system of market research for product category.
- Ensure that all marketing programs have quantifiable objectives to measure results.
- Identify new product and market opportunities; guide the implementation as well as the management of the product portfolio.
- Identifies and respond to changes in the economic and business environment that may potentially warrant modifications to assigned product category and operational strategies.
- Work closely with the Sales team to develop annual marketing plan that includes an effective communication strategy for assigned brand / product portfolio.
- Work with the relevant functional areas to determine product pricing to ensure set prices deliver on company-wide financial objectives.
- Work in collaboration with the Sales team to implement marketing and sales campaigns in line with corporate objectives.
Operational
- Brand & Communication
- Develop and implement communications initiatives that will result in the growth of assigned products/brand across regions.
- Identify effective and creative lead generation and initiatives utilising appropriate marketing tactics (e.g. promotional print, e-campaigns, events, advertising, direct marketing, tele-marketing) to drive brand awareness.
- Enforce accurate representation of the brand as detailed in the brand manual.
- Ensure the development and delivery of all marketing collateral including but not limited to; briefs, copy writing, design, print production, distribution of promotional materials, media placement, direct mail, internet and e-mail communication.
- Relationship Management
- Identify and report on business opportunities with existing and prospective clients.
- Continuous development and maintenance of Customer Relations Management solutions.
- Liaise with external agencies including PR, design, printers - ensuring quality of service and value-for-money.
- Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders.
- Work with relevant departments to select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.
Research & Promotions
- Review analysis of activities, costs, operations and forecast data to determine progress towards stated goals and objectives.
- Conduct competitive and market share surveys and analysis as required.
- Support the development of marketing and promotional programs, including product brochures to stimulate demand for our range of products/services, and ensures the execution of these programs.
Financial Responsibilities
- Ensure that all related expenses as approved by Line Manager are judiciously used to achieve set objectives.
- Conducts profitability analysis for product category to maximize long term sustainable profitability.
- tools.
- Monitor the execution of marketing programs including assessment of feedback/impact to gauge positioning.
Other
- Performs other assigned duties as delegated from time to time by line manager.
Qualifications and Requirements
- A first degree or equivalent from a reputable institution of higher learning in Nigeria.
- Minimum of 4 years brand/product management experience in a reputable business environment, preferably in the FMCG industry.
- Brand and product Strategy Development and Execution.
- Selling and Marketing Acumen.
- Creativity/ Innovative.
- Leadership/Supervisory.
- Negotiation.
- Team Playing.
- Oral & Written Communication.
- Presentation / Reporting.
- Project Management.
- Relationship Management.
Application Closing Date
13th June, 2012
Method of Application
To apply, send your CV to: HR@Mouka.com
You can also send a hard copy to
HR Department
Mouka Ltd, Plot Mawosika Avenue
Ikeja Industrial Estate
P.O. Box 160, Ikeja.
Lagos.
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