Job Title: Marketing / Brand Communications Manager
Responsibilities:
- To recommend, plan and deliver an integrated marketing communications strategy that enhances brand equity and assists in achieving company objectives.
- To plan, develop, implement and measure organization’s marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality.
- To specifically devise innovative strategies and campaigns to support the sales team, in order to generate high quality new sales leads.
- To develop and implement specific collateral to support sales, marketing, brand development, communications and public relations activities.
- To coordinate activity at both a strategic and tactical level within all departments in order to ensure marketing and communications ideas and opportunities are maximized.
- Campaign strategy.
- To develop and periodically update marketing strategy for all of company’s products and services.
- To identify and evaluate specific channels that may be used for promotional and marketing purposes.
- To identify and evaluate specific channels that may be used for promotional and marketing purposes.
- To run effective marketing campaigns which deliver Company’s key messages, USPs and brand collateral to the target channels and industry sectors.
- To position Cornea as an authority within our specific product areas.
- Organization/best practice.
- To strive for excellence across your work for Cornea.
- To ensure your knowledge of the digital marketing industry is kept up to date and relevant
- To freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business.
- To provide writing and editing support for outbound client communication including promotional materials, reports, blogs, emails and newsletters to ensure marketing effectiveness and adherence to brand guidelines.
- To measure the effectiveness of all marketing and communications campaigns against ROI and specific KPIs.
- To work collaboratively with a diverse staff team to create and manage cross-organizational, integrated marketing strategies.
- To act as a key representative/ambassador for our company at relevant events as required.
Qualifications and Requirements:
- Minimum of B.Sc. in English, Media Studies, Marketing, Communication Studies or Journalism or any equivalent specialism.
- Minimum of 3 – 5 years’ experience in journalism, public relations or a similar field preferably within a digital media environment.
- Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimized copy while maintaining brand messaging, persuasiveness and readability.
- Proven listening, negotiating and influencing skills.
- Creative thinker with proven campaign experience.
- Excellent communications skills, with a solid knowledge of English grammar
- Ability to present ideas in a clear and concise way, both verbally and in writing.
- Analytic with the ability to interpret information, news, data and research quickly and distil the most important/relevant information to inform unique and innovative new content and creation ideas.
- Blogging experience within the digital sector.
- Excellent working knowledge of major social media channels including Face book and Twitter.
- Proactive and highly organized, with strong time management and planning skills, meticulous
- Proven ability to meet tight deadlines and remain calm under pressure.
- Bright, self-motivated and driven.
- Highly creative and full of ideas.
- Passionate about driving campaign ideas forward.
- Analytic and inquisitive, with excellent attention to detail.
- Innovative and creative, with a concise, precise and effective approach to problem solving.
- Good at absorbing large amounts of information, with a general hunger for learning.
Interested and Qualified candidates should send CVs to : 777d@jbng.me
Only shortlisted candidates will be contacted
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